Digital marketing has become an essential tool for businesses looking to reach their target audience online. It involves using various digital channels, such as social media, email, search engines, and mobile apps, to promote products or services and engage with customers. Digital transformation Niche research is a crucial step in building a successful business or personal brand. It involves identifying a specific target audience or market segment that you can serve with your product or service. By understanding the needs, desires, and pain points of your niche, you can tailor your offering to meet their specific needs and stand out in a crowded market.